Nix App
Mobile App Design
NIX is a vaping cessation app for iOS and Android that uses real-time tracking, behavioral insights, and evidence-based strategies to help users quit. Unlike generic habit trackers, it integrates a vape attachment to monitor usage and provide personalized progress insights.
As Lead Product Designer, I developed the Phase 1 design system and MVP in Figma, creating a scalable UI framework, core UX patterns, and user flows. Collaborating with addiction behavior experts and developers, I ensured a user-centered design that addressed gaps in existing apps and laid the foundation for future growth.
Priority Matrix
- Organized features by importance, effort, and risk to guide development.
- Prioritized core features like puff tracking and progress sharing for the MVP.
- Deferred advanced features, such as AI tools and reward systems, to future releases.
- Ensured a strategic, user-centered approach to the app's rollout.
Comparative Benchmarking
- Analyzed both direct and indirect competitors, including Sum Puff, Quit with Jones, Finch, MyFitnessPal, and Duolingo.
- Assesed core features, design, strengths, gaps, gamification, and social support.
- Applied findings to shape NIX features and design.
